Category: Digital Marketing

“Content marketing is a marathon, not a sprint.” That cliché is cold comfort when you’re buried in assignments, distracted by the constant ping of new […]

Regardless of your specific intention or word for 2024, you (like me) probably think about it in terms of fixing or improving something you think […]

New year, new format: CMI’s weekly news series has evolved into What’s New – a hot take on a current marketing topic. Every week, CMI […]

ServiceNow’s origin story reads like many other successful tech startups. They didn’t initially need thought leadership. They needed great products and sales. ServiceNow had that […]

Converting your text-based, long-form content into audio versions sounds like an easy – and smart – thing to do. After a few months of working […]

  Happy New Year. Yup, it’s that time again. You open your favorite journaling book and write your intentions or resolutions. You dust off the […]

Editor’s note: No ChatGPT was prompted to create this poem. Robert deserves all credit (or blame) for the twists on the original by Clement Clarke Moore. […]

By Kim Moutsos Synthetic voice and sound recording created by Everlit.  Content comes at you fast, to paraphrase that old ad campaign from Nationwide. So, […]

By Connie Smart and Alli Berry Synthetic voice and sound recording created by Everlit.  This article was co-written by Alli Berry. Like it or not, […]

Before you dig into my last column of the year, I want to express my appreciation and gratitude for you. I won’t be sorry to […]

As that song from Rent says, “525,600 minutes. How do you measure, measure a year?” It’s been a heck of a year in marketing. We’re […]

Imagine you receive this creative brief: You are a creative content marketer. Develop a marketing campaign that you will pitch to clients for the launch […]

Just like Taylor Swift knowing which tracks will make Swifties swoon, the value in clear content seems obvious to B2B marketers. But it’s less obvious […]

I’ve been thinking about something that will impact marketing in 2024: Relationships. And I mean specifically the relationships between your brand and your audience. The […]

As LL Cool J might say, “Don’t call it a comeback. It’s been here for years.” Paid advertising is alive and growing faster in different […]

From a young age, a kernel of creativity germinated inside Megan Gilbert’s brain. She loved to consume books, magazines, and TV – and welcomed even […]

“Should we even bother with the annual content and marketing predictions piece,” CMI wondered. “AI will just continue to dominate the conversation. Will there be […]

Helping clients get ready to integrate generative AI, I’ve noticed something interesting. After walking through use cases and how the technology could impact the workflow […]

Modern marketing’s evolution leads to what you classically understand as “content marketing.” A main theme in my new book, Content Marketing Strategy, is that overall […]

   Raju Narisetti wasn’t confident about how he would fare when he agreed to lead global publishing at McKinsey & Company in 2020. “I honestly […]

A week or so ago, the extraordinary drama happening at OpenAI filled news feeds. No need to get into all the saga’s details, as every […]

As a content marketer, you’re regularly asked to give more to benefit your brand. But on Thanksgiving Day in the United States, you get to […]

This post was co-written by Monica Norton. A not-so-inspiring idea somehow finds its way onto your content calendar. It might come from a well-intentioned but […]

Are you confused about what you should do with generative AI? Well, the news from the first developer conference organized by OpenAI, the maker of […]

You might ponder your current role and future career moves. You may wonder how AI fits in the year ahead. You may need to work […]

In the United States, Thanksgiving will give us the needed break to take a collective breath. I don’t know about you, but getting my bearings […]

2024 arrives in one month, bringing the chaotic second half of 2023 to a close. It’s been a weird time. You’ve worked to keep the […]

Every year, the Content Marketing Institute community shares what they’re reading – which books inspire them and improve their work – and what they think […]